
What are Backlinks?
Backlinks are important inbound links to your website. In the context of search engine optimization (SEO), a Backlink is a link from a website to yours that improves the ranking of your website in search engine results pages (SERPs).
Search engines such as Google and Bing use the number and quality of pointing websites as a measure to evaluate the authority (and therefore ranking) of your website.
Why are Backlinks so important?
It all comes down to search engines and their algorithms. Google & Co want to provide you with relevant information when you search for something. Relevance is extremely important. If the search engine would not sort by relevance, the user would have to manually look through the search results for relevant information – not a good idea. But how to best rank potentially hundreds of hits that your search word or phrase has generated?
In essence, it comes down to a formula that weights different metrics such as:
- How often does the search word/phrase appears on your website?
- Do the headers match the search words in content?
- How fast does the site load?
- Is the website secure (SSL encryption)?
- How authoritative is the website?
Even if you check the first four boxes, which is relatively easy, you will not rank highly if your website does not appear to be authoritative to search engine algorithms.
So, how do you make your website appear authoritative? By having lots of quality web pages point to your own page.
When a lot of relevant external websites refer to the content of your website, search engines will evaluate the quality and relevance of your website to be high. This, in turn, will boost your search word ranking substantially and will drive organic traffic to your website.
Organic Traffic
Organic traffic, as compared to payed traffic, comes, for the most part, from search traffic at no additional cost and is a direct result of good SEO measures. However, there is one important caveat: In order to generate significant organic search traffic, your website must rank in the first page of the SERP (search engine results page).
To understand the importance of a high ranking to generate organic traffic, consider the following: The first 3 search results will harness about 60% of the traffic that the search word/phrase generates. The following chart illustrates this:

Not surprisingly, most people (about 30%) click on the first search result. However, only have as many people will click on the second ranked result and even fewer on the following links. Overall, a stunning 90% of all the traffic that a search search word or phrase will generate are concentrated on the links presented on the first results page.
Making it on the first page of the SERP is therefore paramount to generating free organic traffic and to having a thriving website.
Payed traffic
Purchasing ads on websites that receive heavy traffic is an alternate way to generate traffic to your website. Social networking sites such as Facebook, Instagram, Snapchat, or LinkedIn have advertising programs that allow paying customers to target very specific demographics or interest groups.
These purchased ads only appear within or next to content that meet the specifications of your product’s target market. The placement tools are so specific, that the target audience can be narrowed down to a few hundred users, if needed.
Drawbacks of payed traffic come in the form of “cost per click”. Depending on the search term, the cost can range between a few cent and a two digit dollar figure per click. Moreover, as soon as the ad campaign runs out, website traffic will reduce accordingly.
Summary
If you don’t want to pay for website traffic by buying ads on on Google, Facebook, etc. your best bet is to generate free organic traffic by appearing on the first page of a SERP (search engine result page) for relevant key words in your niche.
While you can lay down the foundation by using good SEO practices and creating interesting content, a key component to ranking success is very hard to come by: SEO Backlinks.
This classified site was established to make this process easier. With SEO-backlinks.xyz , you can create classified ads to list your intention to trade, sell or buy the placements of relevant SEO backlinks.
To get started, click here.